Giulia Allegra Tosetti
MONEY! explores the relationship between the worlds of art and economics through a journey in words and pictures created in tandem by art critic Luca and Beatrice and economist Giuseppe Berta
A journey that unwinds in three main stages, starting from 1870’s Paris, which for over fifty years would remain the nerve centre of avantgarde artistic movements and the emerging art market. The second chapter takes us to America, where the world’s economic and artistic centre of gravity moved during the 1920’s, following in the wake of European migrants, whose numbers included eminent artistic figures escaping totalitarian regimes and racial persecution.
An analysis of almost the entire 20th century follows, citing significant artistic experiences connected with the world of economics and power. The last part of MONEY! on the other hand, deals with the expansion of the global economy towards the Far East. Asia’s supercities - Hong Kong, Singapore, Shanghai – are the new settings for the world’s richest markets: new museums, collectors, galleries and fairs create a system once unknown on the art map, witness to an inexorable globalisation process also in the field of the arts.
Cygnes réfléchis en éléphants, 1937
Schwäne spiegeln Elefanten wider
Öl auf Leinwand, 51×77cm
© 2011, Fundació Gala-Salvador Dalí / ProLitteris, Zürich
Drafting a plan makes it possible to attribute sense and value not only to the end-goal but to the entire journey that unites it to the initial idea. In this sense, even more than a book, Money! is a project for us, one that we hope will contribute to fostering new awareness with regard to the idea of possible communication between art and economy.
After an introductory essay, most of the book is devoted to emblematic images which it was decided to comment in separate captions. As we leaf through, History, or rather stories, take shape around a journey that while it is temporal, is also intentionally geographic. The stages of this experience are three continents, and in particular their major cities, new nerve centres that seen in the context of new dynamics become exhaustive keys to interpretation and perhaps answers toa globalisation giant that has a longer tail than is commonly thought.
A view of one of the artist’s installations for the exhibition “Murakami Versailles”
14 September > 12 December 2010
The decision to involve Luca Beatrice and Giuseppe Berta was the fundamental basis for the creation of a joint effort.
Does the axis of socio-economic interests influence the art world, or does the latter anticipate and inform the thinking behind it?
Money! to be interpreted in its absolute subjectivity, invites the reader to form new, personal connections.
Giulia Allegra Tosetti
Where to find Money!